Paid social that
actually sells.
Facebook, Instagram, LinkedIn and TikTok - creative-led campaigns built to convert, not just collect impressions.
Tractive Digital is a paid social agency that treats Meta, Instagram, LinkedIn and TikTok as performance channels, not billboards. We lead with creative, test audiences systematically, and calibrate bids to the quality of lead you actually want - then let spend follow what is working. Whether you run lead generation or e-commerce conversions, the goal is the same: a lower cost per result that holds as you scale.
Creative-first social that converts.
Lead Ads
High-intent lead forms with clean CRM hand-off.
Conversions
Pixel and CAPI tracking tuned for real outcomes.
Retargeting
Warm audiences re-engaged across placements.
Creative Testing
Systematic angles and formats to beat fatigue.
From audit to scaling - fast.
Audit & ICP
We map your audience and review past performance.
Creative & Structure
Angles, formats and campaign architecture built.
Launch
Pixel, CAPI and audiences verified, then live.
Optimise daily
Budgets shift to the creative that performs.
Return on ad spend held stable while we scaled budget - creative-led testing keeps cost per result down as volume grows.
Paid social, answered.
How is paid social different from Google Ads?
Google Ads captures existing demand; paid social creates it. Meta, Instagram, LinkedIn and TikTok put your offer in front of the right audiences before they search, which is why creative quality and audience signals matter more than keywords.
Which platforms should I be on?
It depends on where your buyers are. We usually start with Meta for reach and efficiency, add LinkedIn for B2B, and test TikTok where the audience fits. We will recommend a mix based on your goals rather than spreading budget thin.
How much creative do you need?
Enough variety to avoid fatigue. We test multiple angles and formats from launch and refresh winners continuously - creative is the biggest lever in paid social performance.
What budget do you work with?
We typically start from around $2,000 per month in ad spend. If the numbers do not make sense for your stage, we will tell you upfront.
Scale paid social.
Start with a free audit.
We review your account structure, creative, audiences and tracking - then show you exactly where the budget is leaking. 24-hour turnaround, no obligation.
Prefer email? hello@tractivedigital.com
Audit request received.
We will respond within 24 hours. Check your inbox.