Full-funnel paid search management built on Tractive.AI. Search, Performance Max, Demand Gen, Display and YouTube — optimised daily, not monthly.
Structured ad groups mapped to buyer intent stages. RSAs with systematic headline/description testing. Negative keyword management built into the weekly AI cycle.
Full Google inventory access with custom audience signals from your GA4 and CRM data. Asset group architecture designed per product line or service. Monthly asset group performance reviews.
YouTube, Discover, and Gmail placements for mid-funnel warming. Lookalike audiences from existing converters. Creative concepts developed with Tractive.AI Creative Lab.
Product feed optimisation, ROAS-based bidding, supplemental retargeting display campaigns. Smart Shopping to Standard Shopping migration where appropriate.
Tractive.AI scans your account daily for spend spikes, CTR drops, quality score changes, and conversion tracking failures. Issues flagged within hours, not weeks.
GA4 properly configured, conversion actions verified, and Looker Studio dashboard pulling live data. Weekly AI-written report with wins, issues, and next-period priorities.
We audit your existing account (or analyse your market if starting fresh). Tractive.AI generates a Tactical Signal Report with platform recommendation, budget split, and quick-win opportunities.
Tractive.AI — Signal Brief ModuleCampaign structure designed around your funnel: brand search, non-brand search, Performance Max, and remarketing. Budget allocation modelled with forecast CPL targets.
Tractive.AI — Media Plan ModuleAd groups structured, RSAs written, audience signals uploaded, conversion tracking verified, bid strategies set. Tractive.AI Launch Manager standardises the setup checklist before anything goes live.
Tractive.AI — Launch Manager ModuleAfter launch, the AI loop runs daily: bid adjustments, search term analysis, negative additions, budget pacing checks, and creative performance rotation. No waiting for a weekly call.
Tractive.AI — Bid Optimizer + Anomaly ScannerAuto-generated weekly report with performance narrative. Monthly strategy review covering search trend shifts, competitor activity, and next-period test roadmap.
Tractive.AI — Report Generator ModuleAI-powered Google Ads management replaces manual bid reviews and spreadsheet-based analysis with machine learning that runs continuously. Every few hours, the system analyses conversion patterns, search term performance, audience signals and competitive bidding — then adjusts campaigns accordingly. At Tractive Digital, this runs through Tractive.AI, our in-house campaign intelligence platform, meaning your account is optimised around the clock, not just when someone schedules a review.
AI reduces CPL by doing two things simultaneously: pushing budget toward the keyword and audience combinations that convert at the lowest cost, and eliminating wasted spend from irrelevant search terms, underperforming ad groups and poor placements. Most accounts we audit have significant budget waste that monthly manual reviews miss entirely. With daily AI monitoring, those inefficiencies get corrected faster — typically resulting in 20–35% CPL reduction within 90 days.
Performance Max works well with the right inputs — strong audience signals from GA4 and CRM data, structured asset groups split by product or service, and verified conversion tracking. Without those, PMax runs as a black box and often spends on placements that do not convert. We configure and manage PMax with full signal strategy, treating it as a precision tool rather than a default campaign type.
Typically, 30 days for measurable efficiency improvements — reduced wasted spend, cleaner search term coverage and initial CPL movement. Significant CPL reduction usually happens between 60 and 90 days, as smart bidding accumulates enough conversion data and our AI loop has run enough cycles to identify the real performance drivers in your account.
We'll review your account structure, bidding strategy, creative performance, and conversion tracking — and tell you exactly what's costing you money.